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Design your own rug
using theRug Builder

"I received my Seagrass rug today and wanted to tell you how thrilled I am with it. Thank you!"
Fleur Montgomery - Hampshire more comments..

Welcome to The Crucial Rug Store. We are the leading online supplier of rugs made by Crucial Trading.

Crucial Trading - Rugs

Access hundreds of natural materials and borders and create your own unique natural rug using the Rug Builder or simply choose from our pre-designed rugs.

All Crucial Trading rugs are custom made and prices are based on a rugs material/border configuration and its size. You can use the Rug Builder - with its built-in wishlist function to design as many rugs as you want before purchasing online.

To assist we have created a range of fully customisable designs available in our materials ranges and collections.

Crucial Trading Rug Roomsets

See our rug roomsets More »

View this Rug Coir Panama Bleached
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Sisal Small Boulcé


Classic Collection

The Classic Collection showcases classic rug designs. It offers timeless style and express shopping for those times when you need a classic look fast! More »

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Wool Coast
with a Cotton
Herringbone border...
Prices from £110
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Wool Kyoto
with a expresso
Cotton border...
Prices from £149
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Seagrass Original
with a black Linen border...
Prices from £88
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Sisool Big Boulcé
with an expresso Cotton border...
Prices from £157

Trend Collection

Created by our designers the Trend Collection encompasses all our natural materials in all the key colours and looks for this season. Whether you want to update or re-style then there is a rug here for you! More »

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Sisal Small Boulcé
with Cotton
Chenille borders...
Prices from £141
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Sisool Tric Beaver
with a Suede and
Linen border...
Prices from £283
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Jute Herringbone
with an olive Cotton border...
Prices from £131
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Sisal Linen with a silver Cotton border...
Prices from £119

Sisal Colours Collection

Taking advantage of Sisal's abilty to retain dye, the Sisal Colours Collection, specially created by our designers, comprises a wide range of colours. Add this seasons key accent colours or match a specific colour all with Sisal Colours! More »

Sisal Small Bouclé
Sisal Small Bouclé
with vibrant red
Linen borders...
Prices from £133
Sisal Small Bouclé
Sisal Small Bouclé
with a Suede and
Linen border...
Prices from £230
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Sisal Small Bouclé
with a Cotton
Chenille border...
Prices from £112
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Sisal Big Bouclé
with a Cotton
Chenille border...
Prices from £124