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- Crucial Trading rugs
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- More ways to shop:
- By Roomset
- Classic Collection
- Trend Collection
- Sisal Colours
- Natural Flooring
"Dear Crucial Rug Store we wanted to thank you for such excellent service and the beautiful rug!" Alison Locke - Dorset
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Welcome to The Crucial Rug Store. We are the leading online supplier of rugs made by Crucial Trading.
Access hundreds of natural materials and borders and create your own unique natural rug using the Rug Builder or simply choose from our pre-designed rugs.
All Crucial Trading rugs are custom made and prices are based on a rugs material/border configuration and its size. You can use the Rug Builder - with its built-in wishlist function to design as many rugs as you want before purchasing online.
To assist we have created a range of fully customisable designs available in our materials ranges and collections.
See our rug roomsets More »
Sisal Small Boulcé
The Classic Collection showcases classic rug designs. It offers timeless style and express shopping for those times when you need a classic look fast! More »




Created by our designers the Trend Collection encompasses all our natural materials in all the key colours and looks for this season. Whether you want to update or re-style then there is a rug here for you! More »




Taking advantage of Sisal's abilty to retain dye, the Sisal Colours Collection, specially created by our designers, comprises a wide range of colours. Add this seasons key accent colours or match a specific colour all with Sisal Colours! More »




As the first bulbs bloom and bring a welcome splash
of colour to our gardens what better time to add a little extra colour, texture and luxury inside too?
With a wealth of of stunning new weaves and border colours for Spring our bespoke natural rugs offer one of the easiest ways to personalise and enhance any environment.
Weave shown is: Wool, Audrey in Sunrise.
For a natural look we have three new weaves in versatile Sisal which are available in a range of lustrous colourways such as Aztec Coco and Scorched Earth. 'Rafiki' with its classic geometric design is perfect for a subtle introduction of pattern or for a more exotic feel our 'Mahale' weave with its fluid, organic forms will make a luxurious statement in any room.
Finally, our 'Grand Oriental' weave with its chunky yet even texture is reminiscent of our already popular Flatweave Classics in Wool. If however, you are looking for a true centre piece our new 100% Wool weave 'Audrey' which is available in two equally sumptuous colourways is utterly stunning and features this seasons hottest fuchsia pink.